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Marketing for E-business
Popolanský, Jiří ; Macura, Michal (referee) ; Koleňák, Jiří (advisor)
In my master’s thesis I will deal with theme marketing for e-business. In theoretic part I focus on finding useful instruments for marketing subvention. In practical part especially on analysis current situation in concrete company and own project of marketing campaign for the existent e-shop.
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The Business Plan for Creating of Cafe
Vašíčková, Pavlína ; Krška, Jiří (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with the business plan for the establishment of a café. Its aim is based on marketing research and market analysis to design a small firm that could fill a gap in the market at a particular location and present it as an effective investment for the investor and beneficial for the residents of the area.
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Studies Purchasing Function in a Company
Žižka, Marek ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The bachelor thesis deals with the business function of the company. Specifically, it focuses on the purchasing function of the company, inventory management, and customer segmentation. The thesis contains an analysis of the current state of the company, on which are based proposals for changes to improve company’s business function and customer satisfaction.
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Impact of Euro Implementation on Corporation Finance
Bergová, Hana ; Burget, Jaroslav (referee) ; Breinek, Pavel (advisor)
Aim of the thesis is effects identification of the euro implementation on the company Jihomoravská armaturka Ltd.. and in terms positive and negative aspects of this change. Literature review deals with the way the common currency within the historical development of the EMU, the description of the convergence criteria and timetable for the introduction of the euro in Czech. Followed by evaluation of the domestic business sector and theoretically discussed the impact of the euro immediately acting on it. Basis of literature are applied to the selected firm in the analysis of the current situation, together with the determination of the overall impact of the European currency. The conclusion is devoted to recommendations and suggestions for the company to the future and in the preparatory process of the introduction of the euro.
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Risk Management of Bank Credit System and Decision Making Process
Skovajsa, Radek ; Kryštof, Zdeněk (referee) ; Čižinská, Romana (advisor)
The theoretical part of this thesis describes the development of Czech banking sector, especially with emphasis on post-revolutionary rebirth within the new conditions of market economy. The following part demonstrates the decision-making credit account process of a bank on a particular case study based on the methodics and procedures leading up to maximal elimination of credit risk. At the same time, the author presents a partially modified internal opinion on a decision of particular business transaction. It is accented that every decision of a bank must comply with the regulations of CNB. The conclusion of the thesis affirms the maximal efforts of domestic banks to minimalize risks within their decision-making credit account processes, which is mirrored in current stability in the development of Czech banking sector.
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Business Plan for the Establishment of a Vegetarian Restaurant
Vyčítalová, Michaela ; Černohorský,, Jan (referee) ; Hornungová, Jana (advisor)
The purpose of this bachelor thesis is to design a business plan for the establishment of a vegetarian restaurant which includes also an alternative club that will be used for musical and theatrical activities. The work comprises theoretical background essential for the formation of the company. It also includes market research in the field of competitors and customers, which provides a preview needed for implementation on the market.
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