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Brand influence on its target group
 Varhaníková, Andrea ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Bachelor Thesis "Brand influence on its target group" focuses on marketing research as a proces. The thesis summarizes marketing segmentation, especially children market segment and also presents brand and its products. Practical part is based on proper marketing research in primary school. The aim of marketing research is to analyse childrens attitude to products of Brand Pribináček.
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