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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Analýza boutique hotelů
 Dvořáková, Lucie
The Diploma thesis "Boutique Hotels Analysis" is focused on tourism and hotel industry in the Czech Republic. The theoretical part encompasses essential terms and pieces of knowledge in both sectors; the practical part is based on boutique hotel Buddha-Bar Hotel Prague. Provided services, position among competitive subjects in hotel industry market and satisfaction of staff are analyzed. Based on results, strategy for further development and suggestions for increasing competitiveness are recommended.
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Analysis of online promotion tools used during launch of the new hotel
 Kotnová, Lucie ; Kvítková, Zuzana (advisor) ; Jenčková, Jiřina (referee)
My master s thesis deals with the newly opened luxury boutique hotel COSMOPOLITAN, situated in Prague, and its services. The work analyzes the online promotion tools used during launch of the new hotel. The master s thesis is divided into seven parts. The first part describes basic terms in the tourism and in the hotel industry. The second chapter is focused on the first and the second part of the Life cycle of the product in general. The third chapter describes basic online promotion tools. The fourth part is about three important companies in relation to the hotel COSMOPOLITAN - Special Tours, Zlatnická a F&B Solutions. Fifth part describes the hotel COSMOPOLITAN and its basic and additional services. In the sixth chapter, there is an analysis of the present situation of the hotel COSMOPOLITAN after being 6 months on the market. Last part evaluates the results of the on-line promotion and distribution tools of the hotel, including the application of the Google Analytics.
Detailed record
Analýza boutique hotelů
 Dvořáková, Lucie
The Diploma thesis "Boutique Hotels Analysis" is focused on tourism and hotel industry in the Czech Republic. The theoretical part encompasses essential terms and pieces of knowledge in both sectors; the practical part is based on boutique hotel Buddha-Bar Hotel Prague. Provided services, position among competitive subjects in hotel industry market and satisfaction of staff are analyzed. Based on results, strategy for further development and suggestions for increasing competitiveness are recommended.
Detailed record

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