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His Majesty,honourable publisher and the book-seller Ignác Leopold Kober (Publishing house I.L. Kober 1846 {--} 1866)
JUKL, Jan
The supposed dissertation entertaines about the publisher and book-seller Ignác Leopold Kober and the development of his enterprise during the period of the years 1846-1866 in the connection of the czech society of the second half of 19th century. The basic accent is focused on the I. L. Kober´s life and his influence over the contemporary czech culture and intelligence,it deals in the characteristic of his released production and significant attention is attended to the understanding to the story of the Kober´s greatest masterpiece The Slovník naučný and its importance for the czech intelligence.The story of Ignác Leopold Kober,the first czech modern publisher, hasn´t been done yet and almost forgotten and this fact shold be reformed by this dissertation. The target of this is to introduced mr. Kober´s personality as a man,who was able to consummate the piece of the old period to lay the foundation of the new age.
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The role of book influencers in realation to the publishers, booksellers and readers
Fejfarová, Adéla ; Halada, Jan (advisor) ; Zavřelová, Monika (referee)
The diploma thesis deals with book influencers and their use by publishers and booksellers as a marketing tool. The thesis presents this modern phenomenon, its characteristics, principles, the most important book influencers in the Czech Republic and the online environment where book influencers operate. The aim was to find out the principles and conditions of cooperation between book influencers, publishers and booksellers, their relationships and the effect of the online content of book influencers on readers. The evaluation was carried out on the basis of a questionnaire survey with six book influencers, eight publishers, two booksellers and 662 readers. The research part shows us how these cooperations work in practice, whether it is a key marketing tool for publishers and booksellers, how it will develop in the future and what are the attitudes of all three examined groups to this phenomenon. At the same time, the research outlines the issue of blurring the differences between book influencers and literary critics, where we can notice considerable misunderstandings on the part of literary critics and rivalry. At the end of the thesis, there are formulated specific assumptions for future development, current trends and shortcomings which should be improved or eliminated both by book influencers...
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Jaroslav Pospisil - Printer, Publisher, Bookseller
Hautková, Monika ; Voit, Petr (advisor) ; Šípek, Richard (referee)
The Master's thesis follows professional work of Jaroslav Pospisil. Briefly presented the Pospisil's family from Jan Hostivít Pospisil, who founded the family business, to Jaroslav's successor Jaroslav Pospisil junior. Considerable attention will be paid to the composition of the editorial program. It will not be missed out nor Pospíšil's social functions, eg. Association of booksellers and and publishers. Keywords: Publishing houses, book printing, bookstore, publishers and publishing, booksellers, book culture, publishers' catalogs, books, culture and society, fading
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