|
|
ANALYSIS OF BOARDING CUSTOMS AT BOARDING OUT OF HOME
ŽIŽKOVÁ, Adéla
The object of the bachelor thesis is the boarding customs at boarding out of home. The boarding represents the satisfaction process of one of the fundamental life requirements {--} nutrition requirement. The way and the forms of the human satisfaction process generally depend on the development level of certain society. The development differs according to the material, economy, political, social and religion aspect. The main aim of the work is the analysis and evaluation of present boarding customs at boarding out of home. The studied problem lays in the question how consumers decide in boarding out of home; i.e. if the price has an impact on their decision process, or is it a pleasant environment, advertising, etc. Moreover, what type of boarding facility do consumers prefer. The first part of the thesis concentrates on the study of technical literature. The primary focus is on the consumer behaviour, gastronomy area, boarding from the general point of view, individual types of boarding facilities and on the marketing survey {--} design of the questionnaires, collection and evaluation of data. The practical solution of the bachelor thesis follows the theoretical background. The actual research is the prime concern of this part. The survey strategy is determined; the research problem, research targets and initial hypothesis are defined. The data collection method, the data collection placement, the way of interviewing and the range of data file is set. Next step is the questionnaire design. The personal interviewing was chosen as an optimal one. The data collection was situated in the South Bohemian region during the February 2007. The respondents were selected on the random selection basis. Acquired information were processed in the Microsoft Office Excel software, there the items was described in the tables and graphs. The survey conclusion and data evaluation describing the present boarding customs at boarding out of home was performed in the last part of the work.
|
guest ::
