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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Biopotraviny na regionálním trhu
 NOVÁKOVÁ, Karolína
Bachelor thesis is divided to two parts theoretical and practical part. Main object of theoretical thesis is definition of basic concepts and theoretical knowledge. Description of the differences between organic food and conventional food. This thesis also inc-ludes ecological agriculture, marketing of organic food, history of the market with organic food, established labeling of organic food, marketing as itself, marketing mix and process of the consumer behavior. Main object of practical thesis is focused on performace of carried out market research survey and analysis of the gained information. Practical thesis also includdes assessment of the twelve selected samples of organic food, which are available on regional market in south Bohemian region and interview with owner of organic food shop "Zdravá spižírna" in České Budějovice. Finally, a draft marketing strategy for a selected range of organic food through the cultivation of suitable relation to organic food from early school age through the main findings of a consumer group. Strategy for spreading the consumption of organic products. In the end of the thesis there is a summary of results of analysis and practical research. Recommendations for consumers, distributors and marketing.
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Direct Bioproduction Sale in Selected Locality
 ŽIŽKOVÁ, Adéla
The subject of my assignment is the direct sale of bio production. The main subject of my assignment was to find out consumer interest in selling bio products, respectively, for direct sales of bio production. Another objective was to analyze the current status of direct sales of bio production in South Bohemia region. The first point of assignment I have met on the base of consumer research using a questionnaire created in the application Google docs. My research showed that the use of direct purchase is used more women. The most common reason why women don{\crq}t like the direct purchase is little information. Most of the men don{\crq}t use direct purchase, because of lack of time and little information. The interests about direct sale have more woman than men. The main reason of woman why to use direct purchase is that they think that bio products from producer are fresher and trust that bio product is really bio. The most of the men will be interest it in direct sale because of freshness of bio products. The convenience of men is the main reason why they don{\crq}t use direct purchase. Women as a reason for disinterest reported lack of time The second research was focused on South Bohemia ECO farms. In total were asked 64 ECO farms, only 50 take part in. For bio farms engaged in cattle breeding is 32% of sales secured by sales of meat, live animals on the farms or own in shop. In other commodities grown on ECO farms in South Bohemia region have direct sale of their production only two milk companies. In commodities of fruit, cereals, forage legume and potatoes, none of the companies don{\crq}t have direct sale of own production.
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