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Mobilná aplikácia na generovanie farebných schém z fotografií
Mudronček, Ivan
The objective of this thesis was to analyze development process for Google Android platform and selection of appropriate development tools. Also, learning basics of color theory and methods for creating color harmony. Lastly, development of mobile application for android mobile devices for automatic creation of harmonious color schemes from photograph.
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The magic and power of red lipsticks. How do they affect our perception and communication with our surroundings
Nevšímalová, Nikola ; Soukup, Martin (advisor) ; Štoll, Martin (referee)
This master thesis The magic and power of red lipsticks represents theoretical-empirical analysis that argues how red lipsticks influence our perception and how we communicate through them with our surrounding. The thesis stems from the basic assumption that red lipstick is truly important and bold communication mean that is able to talk to our surrounding in a completely different ways than other colors or color shades. The aim of the thesis was to find out whether the aforementioned assumption matches the reality. Key questions for this master thesis were as follows: How do women communicate with their surrounding through red color (red lipstick)? What do they expect from these communication means? How do they feel when they communicate through these means (when they wear red lipstick)? How to they perceive reactions for this mean of communication? What are these reactions like (men- and women- wise)? The master thesis is based on researches from the field of beauty, human attractiveness or perception of red color that have already been done and it presents several different theories about human beautification as well as cosmetics evolution and evolution of perception of beauty itself. Except these, the thesis focuses on media content and the ways in which media, mainly social media and other...
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Body surfaces of reptiles as projection screens of evolution
Abramjan, Andran ; Frynta, Daniel (advisor) ; Rehák, Ivan (referee) ; Šulc, Michal (referee)
The PhD thesis deals mainly with the coloration (and also scalation) of selected reptile species and explores evolutionary or ecological contexts indicated by these traits. The main topics can be roughly divided into two groups: 'antipredation signals' and 'effects of parthenogenesis'. The dominant method used in most studies is visual modelling. The work consists of the following case studies. 1) Blue-tongue skinks use their conspicuous blue tongues to threaten potential predators. We found that the tongue has a relatively high UV reflectance, a typical feature of intraspecific communication in lizards. Using visual models, we investigated how the blue tongue is perceived by the conspecifics and predators (birds of prey). In both visual models, the UV-blue tongue appears more conspicuous against the natural background than a pink tongue. In addition, in the conspecifics model, its hue partially overlaps with hues of UV-blue spots, which are sexually selected traits in various species of lizards. Thus, the UV-blue tongue seems to contribute to the effectiveness of the deimatic display and its possible role in intraspecific communication cannot be ruled out either. 2) We detected UV reflectance in non-pigmented areas of the skin in the Leopard gecko (Eublepharis macularius). These form white patches...
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Research for brand identity Fit&Body
Hladišová, Michaela ; Ruda, Tomáš (advisor) ; Holánek, Michal (referee)
Title of Study: Research for brand identity Fit&Body Thesis Objectives: The main aim of this bachelor thesis is designing a definite sample of brand for studio, which offers massages and activities, wich are destinguished from the competion. Additionaly to that, the bachelor thesis sheds a light on competition analysis, analysis of the brand Fit&Body, conducting interviews with studio's clients, experts on branding and marketing and subsequent implementation of the findings into the process of building the brand based on the conducted research. Methods: In order to be reached the ultimate goal of the bachelor thesis the following methods have been applied: analysis of competition brands, analysis of building the brand Fit&Body, in-depth interviews. Thesis Results: Based on the interviews with clients and the experts, some of the brand features have been changed. The brand name has remained Fit&Body as well as the font. The original slogan "Aby záda nebolela." has been replaced by a new one: "Pro zdravá záda.". And only partially has been modified the logo. Authentic style of the logo remained the same, the red leaf with the sign "krása" has been removed and signs in the yellow and green leaves have been replaced by words "cvičení" and "masáže". In contrast to the original version, the new...
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Reflex of Space
Šrom, Samuel ; František,, Dvořák (referee) ; Korbička, Pavel (advisor)
The diploma thesis named Reflections of Space aims to change the approach at material anodizing and to move this purely technological process to the artistic level. The first part of the thesis summarises concisely a process of anodising and seeks for its demonstrations in the field of culture. The second part of the thesis describes the intention itself and the results of the research in the framework of technological proofs which are presented in the figurative part of the thesis.
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Multimodal Image Processing in Art Investigation
Blažek, Jan ; Zitová, Barbara (advisor) ; Sablatnig, Robert (referee) ; Tonazzini, Anna (referee)
A B S T R A C T title: Multimodal Image Processing in Art Investigation author: Jan Blažek department: Department of Image Processing, IITA of the CAS supervisor: RNDr. Barbara Zitová PhD., Institute of Information Theory and Automation supervisor's e-mail address: zitova@utia.cas.cz abstract: Art investigation and digital image processing demar- cate an interdisciplinary field of the presented thesis. Over the past 8 years we have published thirteen papers belonging to this field of research. This thesis presents the current state of the art and puts these papers into context. Our research is focused on modalities in the visible and near-infrared parts of the spectrum and affects vari- ous tasks of art investigation. For studying the spectral response of paint materials, we suggest a low-cost mobile multi-band acquisition system and a calibration method extended by a light source with an adjustable wavelength. We created the m3art database of the spectral responses of pigments, available for comparison and public use. The central point of our research is underdrawing detection and visual- ization. For this purpose we have developed: acquisition guidelines based on optical properties of the topmost non-transparent layer, a visualization technique for comparison of modalities, and a signal separation technique...
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Multimodal Image Processing in Art Investigation
Blažek, Jan ; Zitová, Barbara (advisor)
A B S T R A C T title: Multimodal Image Processing in Art Investigation author: Jan Blažek department: Department of Image Processing, IITA of the CAS supervisor: RNDr. Barbara Zitová PhD., Institute of Information Theory and Automation supervisor's e-mail address: zitova@utia.cas.cz abstract: Art investigation and digital image processing demar- cate an interdisciplinary field of the presented thesis. Over the past 8 years we have published thirteen papers belonging to this field of research. This thesis presents the current state of the art and puts these papers into context. Our research is focused on modalities in the visible and near-infrared parts of the spectrum and affects vari- ous tasks of art investigation. For studying the spectral response of paint materials, we suggest a low-cost mobile multi-band acquisition system and a calibration method extended by a light source with an adjustable wavelength. We created the m3art database of the spectral responses of pigments, available for comparison and public use. The central point of our research is underdrawing detection and visual- ization. For this purpose we have developed: acquisition guidelines based on optical properties of the topmost non-transparent layer, a visualization technique for comparison of modalities, and a signal separation technique...
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Czech and Spanish Phraseology, key word: colours
REILOVÁ, Jana
The topic of the thesis is general frazeology of Czech and Spanish language. It focuses in detail on study of this problematics in a field of colours. The thesis has two parts. In the first of the parts, the theoretical one, I will clarify the basic therms which are narrowly linked to the topic of idiomatics and frazeology. In the second part I will collect concrete idioms and sayings that are present in Spanish language and that contains in its structure some colour. Further I will carry on the analisis of its meaning, as well as its structure and the last apsect will be translatology.
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Analysis of Marketing Communication of Business Chains on the Czech TV Market
Žarnayová, Klaudia ; Gunina, Daria (advisor) ; Kincl, Tomáš (referee)
This Bachelor thesis is focused on analysis of mass media communication on the market of retail chains in the Czech republic. The thesis consists of the analysis of colors and emotional appeals found in the TV commercials that have been published through the Czech channels. The literary research is based on general knowledge about the mass media communication, psychological aspects and emotional appeals used in TV commercials. The metodological part describes the main methods and processes for the research of the TV commercials. The practical part of the thesis consists of an analysis of colors and the application of their emotional and psychological meaning, which they cause to consumers through the televison commercials. The conclusion includes the results of the analysis and recommendations for their implementation.
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