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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Perception of the employer brand in the Czech banking sector by university students with economic focus
 Jankovcová, Šárka ; Stříteský, Marek (advisor) ; Palíšková, Marcela (referee)
The main goals of this bachelor thesis is to analyze perception of generation Y towards individual banks in Czech Republic as theirs potential employers, and base on finding recommends which factors are significant to be reflected in process of creating brand building strategy. These objectives will be achieved by analyzing surveys filled in by university students majoring in economics and who are also members of the generation Y. This thesis is divided in theoretical and practical segment. The theoretical part is focused on stating and clarifying terms which are detrimental for this issue. The practical part is consisted of brief characteristics of banking system in Czech Republic, role and function of Czech Nation Bank and concisely description of few selected commercial banks. Furthermore there is evaluation of the previously mentions surveys, which brought conclusive findings. Best perceived is Czech National Bank in almost all aspects. The commercial banks which were included in the survey were viewed, in regards to being possible place of employment, similarly. Which suggests that there is big opportunity for banks to focus on and change one specific element and thus differentiate themselves from the others banks. The most important findings of this the study, are in the last part compared with finding of studies: The Most Desired Company, Universum and TOP Employers.
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Changes of bank fees in some of the Czech banks on time of escaleted competion
 HANOUSKOVÁ, Michaela
This bachelor thesis is dedicated to the analysis of changes in bank charges in three selected banks from 2006 to 2015. On account of wide range of bank charges, only charges for a usual bank client who uses only some bank services are selected. His profile was constructed by Ing. Petr Nacher, the owner of the server www.bankovnipoplatky.com, and is based on data selected from Czech banks. The aim of this thesis is to record the development of bank charges and changes in current account´offer of selected banks in the term before and after economic crisis and under pressure from the bank clients. To meet a target the data about bank chargers were collected from the lists of tariffs and subsequently recorded to the tables. The changes in bank chargers and banks offers of current accounts are evaluated in this thesis. The outcome of the analysis shows that the banks are very affected by the competitive environment and that is why the method of pricing services regarding typical bank client is (analogous. The bank´s sector wasn´t very concerned by the economic crisis so the results don´t indicate any significant changes before and after the period of this crisis. It was evaluated that bank charges increase but costs of typical client don´t show this tendency because of the offer of a pack of bank services. Some possible recommendations for a typical bank client how to save on chargers are suggested at the end of the thesis. The trends used by banks to lure a larger amount of clients are also evaluated.
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