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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Business of the vietnamese community in the Czech Republic in FMCG
 Nguyen, Hue An ; Cimler, Petr (advisor) ; Zeman, Jiří (referee)
The aim of this bachelor´s thesis is to characterize business of the vietnamese community in FMCG in the Czech Republic. The thesis has three parts. The first part follows up migration of the Vietnamese to the Czech Republic, the development of the number of the Vietnamese and economic activity the vietnamese community. The second part of the thesis describes vietnamese shops, way how they purchase goods, chosen contract alliances and an example of one vietnamese shop. The last part of the thesis is the practical part, which is made up by evaluation of a questionnaire survey. The aim of this part is to find out the attitude of customers to vietnamese shops with food.
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The shopping behaviour and attitude of customers in the chosen retail unit
 BÖHMOVÁ, Kristýna
The aim of the diploma thesis on topic ?The shopping behaviour and attitude of customers in the chosen retail unit? was the evaluation of shopping behaviour of customers and their attitude and suggestion of some improvement. The Literature search was writen on the basis of information from the available technical literature. This part contains information concerning customer and his attitudes, needs, behaviour and decision. Further there is an explanation of concept of shopping behaviour, its types and approches. The practical part contains information obtained from research and from interview made with the assistent of retail unit. These information served to evaluation of established hypothesis and to determination of concrete suggestions concerning improvement of range, employes, parking sites and checkouts.
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