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Product line analysis of ELIT company
 Bartuňková, Alena ; Vávra, Oldřich (advisor) ; Přikryl, Jiří (referee)
The author of this thesis is using the theory of marketing environment, marketing mix and product assortment of trade company for subsequent application to the analysis assortment of ELIT company. This company operates in the Czech Republic in the aftermarket as a distributor of spare parts for cars, trucks and motorcycles. In more details are analyzed chassis parts. In the thesis are also listed the most important competitors and in the conclusion are derived recommendations for the company ELIT.
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