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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Feasibility study, as part of the marketing management of construction project
 Lhota, Jiří ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
This work is focused on marketing planning in feasibility study. The aim of this work is to describe the connection between marketing planning and feasibility study. Based on theoretical knowledge, the marketing plan will be included in feasibility study and applied on model of investment intention.
Detailed record
Feasibility study, as part of the marketing management of construction project
 Lhota, Jiří ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
This work is focused on marketing planning in feasibility study. The aim of this work is to describe the connection between marketing planning and feasibility study. Based on theoretical knowledge, the marketing plan will be included in feasibility study and applied on model of investment intention.
Detailed record

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