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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Regionální značky potravin a zemědělských produktů: regionální diferenciace
 Adámková, Petra
The bachelor thesis analyzes the regional brand of food and agricultural products from the perspective of regional differentiation. The first part is based on the processing sci-entific literature and relevant concepts and definitions, presenting the concept of re-gional brands under the auspices of the Association of regional brands.The second part with the help of using self-created database of food and agricultural products certified by ARZ, analyzes the products from a regional perspective and describes the environ-ment of their producers. In conclusion, the research results are evaluated and the author was briefly engaged in areas that are not represented in ARZ.
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