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Analysis of the External Environment of the Selected Company
NOVÁKOVÁ, Tereza
This bachelor thesis is focused on the analysis of the external environment of the company Jednota, consumer cooperative České Budějovice. The main objective was to use the analysis of the external environment to evaluate the current situation of the company and based on the results of the individual methods to propose an appropriate strategy that would help to improve the company's position in the market. PESTE analysis, Scenario Analysis and Porter's Five Forces Model were selected from the external environment analyses. In order to get a more holistic view of the overall situation of the company, a partial SWOT analysis focusing only on opportunities and threats was developed. Subsequently, in order to narrow the focus of this thesis, two analyses were developed focusing on the customers of the enterprise. These were developed to better understand customer needs, specifically the Market Segmentation and the Key Customer Empathy Map. The necessary background information to conduct the analyses was obtained from the internet or provided by the company's management. Finally, key strategic areas were proposed. These areas are based on the results of the external environment assessment methods carried out.
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Project Management of Production Orders
Fiala, Ivo ; Maláčová, Markéta (referee) ; Juřica, Pavel (advisor)
The Diploma thesis deals with process improvements in project management in Alstom Power s.r.o.. The thesis is divided into three basic parts - theoretical, analytical and proposal part. The theoretical part focuses on the description of the analytical methods for examining the business environment, which will afterwards be used to analyse the current state of a company's position in the second part, analytical part, of this work. In the analytical part are identified the same errors during the project implementation. In the last part of the own proposals are presented measures that could eliminate errors and streamline process of the project implementation.
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Project Management of Production Orders
Fiala, Ivo ; Maláčová, Markéta (referee) ; Juřica, Pavel (advisor)
The Diploma thesis deals with process improvements in project management in Alstom Power s.r.o.. The thesis is divided into three basic parts - theoretical, analytical and proposal part. The theoretical part focuses on the description of the analytical methods for examining the business environment, which will afterwards be used to analyse the current state of a company's position in the second part, analytical part, of this work. In the analytical part are identified the same errors during the project implementation. In the last part of the own proposals are presented measures that could eliminate errors and streamline process of the project implementation.
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Evaluation of the level of the organic brewing industry in selected countries of the European union
Fidrová, Veronika
This diploma thesis deals with the topic "Evaluation of the Level of Organic Brewing Industry in Selected Countries of the European Union". It is describing the current situation of organic hop growing industry and organic brewing industry in two selected countries that are the Czech Republic and the Federal Republic of Germany with the help of two analyses of the external environment (PESTEL analysis and the Porter's Diamond Model). On the basis of these two analyses the evaluation and comparison of both countries are done. And finally, as it is the main objective of this diploma thesis there are recommendations for Czech organic hop growers how to enter the German market and which export strategy is the most suitable for them.
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