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Strategic Analysis of Private Medical Facilities
Hrachová, Lenka ; Lešetický, Ondřej (advisor) ; Kandilaki, Daniela (referee)
The aim of this thesis is formulate a strategic analysis of Santé Ltd., which is a private facility in the market for providing health services. Company headquarters are located in the capital city Prague. The company provides highly qualified care in all medical disciplines, not only in Prague and throughout the Czech Republic. The company operates in a dynamically growing sector, which is also relatively strong competition. The strengths are a long tradition of the company, comprehensive services and its reputation. The weaknesses include poor company strategy, a large load in administration, high fluctuations and lack of motivation. Based on the analysis will be proposed the recommendatiat the end of this.
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External environment of the company
ŠTĚRBOVÁ, Petra
This thesis was focused on the theme: External environment of the company. The business was chosen during the preparation and give me necessary information. Researched business called Aerosol ? Service Ltd., place of business is in central Bohemian (Pletený Újezd). The main products of the company are polyurethane foams. This dissertation was divided into three pillars. The first pillar was oriented of the external surroundings of company. These surroundings were adequately described. The next step was survey, because was needed to profile customer satisfaction. Another important step was to analyze the strongest and closest competitors on the market. The second pillar was focused on farther surroundings professionally called macro surroundings. This part has been described by STEP analysis. From this analysis was evaluated several most fundamental and long-term factors. The last pillar was focused on foreign trade, which is for company the most important. 85 % of the all production goes abroad. Here was analyzed market of European Union and final effect was chosen two best companies according to set criteria to begin new business possibilities. The main object of the thesis was to analyze the external environment of the company. In my opinion, the main object fulfilled. New findings were found in the external environment, and they are designed to changes and recommendations.
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