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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Inside the firm and its evaluation
 ŠVAMBERK, David
The aim of the thesis is to evaluate the current situation, the company selected through analysis of selected internal environment. Based on the findings and subsequent design of optimal strategies for the company to improve its strengths and eliminate weaknesses. The internal business environment was evaluated by analyzing the various functional areas. The analysis in individual functional areas include marketing, human resources management and financial analysis. Further, the SWOT analysis, which were determined by the strengths and weaknesses and the opportunities and threats. After processing all analyzes and controlled on the basis of an interview with a representative of an economic enterprise, proposing a strategy for possible further development of the company.
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