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Information strategy draft for Junák CZ
Pelcl, Ladislav ; Chlapek, Dušan (advisor) ; Řepa, Václav (referee)
The main goal of the diploma thesis is creating a draft of an information strategy for Junák -- Association Scouts and Guides CZ. The organization is a Czech NGO, focused on education of children and young people. For both these main activities and also administrative, economical and other areas, it uses IS/ICT resources. Mainly due to a lack of coordination in their past development, in many fields these don't allow the organization to work efficiently and use the current potential of IS/ICT. This leads to diminishing of the organization's competitiveness. The thesis tries to bring such a strategy, that the organization could use even in the case it needs to be modified accordingly to its priorities. The thesis tries to reach the creation of the draft through a number of steps. Following the brief description of the organization, the thesis introduces basic terms and attitudes towards the IS/ICT governance. In order to identify both weaknesses and future potential, it thoroughly describes and analyzes the current IS/ICT projects currently in use in the organization. With partial use of the "potential of improvement" method, it states reasonable degree of efficiency improvement in various key activities. Great amount of focus is being spent on proposals of new projects, that could lead the organization to efficiency or raising its competitiveness through making the most of current trends in IS/ICT. Major projects are put together out of the proposals as well as the method of their evaluation in relation to the strategic priorities of the organization. Finally, the information strategy is defined. Author's main contribution is in his capability to point out new solutions which could help to improve non-optimal processes in a way, that makes use of current potential of IS/ICT. Using his experience from both the organization itself and the IS/ICT field, he tries to create modern, tailor-made information strategy.
Marketing strategy of the Rembrandt brand on the Czech market
Sarkányová, Veronika ; Halík, Jaroslav (advisor) ; Brudňáková, Petra (referee)
The goal of this thesis is to analyse the marketing strategy of the Rembrandt brand on the Czech market and recommend improvement proposals.
Tourism in Soci
Harakhavik, Aksana ; Jarolímková, Liběna (advisor) ; Junek, Jiří (referee)
Russia has great potential for tourism development. However, these options have been used recently in a completely inadequate manner. The main causes are socio-economic crisis and lack of infrastructure development, tourism in Russia
Analysis of selected aspects of the balance of payments of the Czech Republic
Němeček, Přemysl ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
Balance of payments is a key tool for the analysis of external equilibrium of a country. In this paper I present the analysis of selected aspects of the balance of payments of the Czech Republic from 2003 to 2008. It was found out, that the basic characteristic is a deficit on current account, backed by a surplus on financial account, especially by inflow of direct foreign investements. Several risks for Czech economy may be assumed: trade balance deficit at the end of 2008, growing deficit on the current account, outflow of gains from direct investments, deteriorating investment position and rising external debt. Some relations were confirmed (effect of portfolio and direct investments on exchange rate, effect of interest rate differential on portfolio investments, effect of investment incentives on trade balance), others were not confirmed (effect of the exchange rate on trade balance).
Analýza komunikace značky Harry Potter
Mrázková, Magdalena ; Postler, Milan (advisor)
Představovat Harryho Pottera je vcelku zbytečné, neboť v dnešní době snad už neexistuje nikdo, kdo by o něm ještě nikdy neslyšel. Zcela mimořádný úspěch značky Harry Potter je na jedné straně bezpochyby primárně zásluhou kvalitního výrobku. Na druhé straně nutno přiznat, že bez dobré komunikace by i tento zajímavý, a zajisté kvalitní literární produkt, mohl zůstat v mase dětské literatury zcela nepovšimnut. Kladu si tedy za cíl pokusit se zmapovat prostředky, jakými je tak úspěšná značka komunikována, určit faktory, které hrály zásadní význam na cestě k jejímu celosvětovému úspěchu a následně odpovědět na otázku, zda je možné úspěch značky zopakovat, a pokud ano, tak za jakých předpokladů.Teoretickou část své práce uvádím charakteristikou přitažlivého příběhu, který stál na začátku. Dále popisuji narůstající úspěch jeho knižní podoby, a následně i jeho filmového zpracování. Obecnou definicí značky a komunikačních prostředků obracím pozornost na vznik značky Harry Potter a na prostředky (média), jimiž jsou komunikovány její dvě hlavní složky, knihy a filmy. Ostatní složky, jako hračky, oblečení, videohry, zábavní park aj., opomíjím, neboť jsou složkami okrajovými, ze značky profitujícími. V praktické části své práce se pokusím analyzovat jednotlivé komunikační prostředky používané při propagaci značky Harry Potter ve světě, především ve Velké Británii a Spojených státech, zemích z hlediska komunikační strategie značky určujících, s přihlédnutím ke komunikaci v České republice. Jelikož komunikace obou hlavních složek značky, knih a filmů, probíhá striktně odděleně, analyzuji použití jednotlivých komunikačních prostředků zvlášť u knih a zvlášť u filmů.
Effects and benefits of information systems
Veselý, Ondřej ; Basl, Josef (advisor) ; WOlf, Rudolf (referee)
This diploma thesis deal with benefits of information systems (IS) in companies. It contains of theoretical and practical parts. The main goals of this thesis are to analyze the real information system in SUDOP PRAHA a.s. company and to draw up changeovers in this system and its driving with the main focus to raise benefits of IS. The nearby goals in theoretical part are: to identify the main potential benefits which can be reached using IS and to identify conditions and limitations to which companies have to impeach and which are crucial to maximize the benefits of IS. Theoretical part goes from available literature and electronic resources analysis. Practical part is based on consultations with SUDOP PRAHA a.s. employees and on information provided by developers of their information systems. The benefit of my diploma thesis is in the problematic parts of IS in SUDOP PRAHA a.s. identification. When the company eliminates these problems and enlarge its IS in the parts I suggest, their benefits of this IS should rise. These recommendations are definitely applicable to other specific information systems in nonmanufacturing companies, mainly design, consulting and engineering companies. This thesis could work as the base view of information systems and their driving issue. This fast view is useful for organizations, which haven't any information system yet or whose information system doesn't work great.
Analysis of the Consumers' Shopping Behaviour in Selected Locality
Toperczerová, Michaela ; Cimler, Petr (advisor) ; Turnerová, Lenka (referee)
Bachelor thesis briefly describes a development of shopping behaviour of the customers and names the most important factors influencing customer. In the second part, retail network in Prague is characterized. The next chapter describes the way of acquiring the data for the analysis and the last chapter contains the analysis of customers' shopping behaviour from Prague on the basis of its author's survey.
Marketing mix of product Benefibra
Renčová, Pavlína ; Kališová, Libuše (advisor) ; Hrnko, Petr (referee)
Benefibra is a food supplement, produced by company Novartis s.r.o., which was launched onto the pharmaceutical market 3 years ago. Althought so many Print campaigns, TV campaigns and other marketing activities have been organised, Benefibra's launch wasn't a great success. The main goal of my thesis is the analysis of Benefibra marketing mix, to find reasons of the unsuccesfull launch onto the Czech market and to suggest changes in marketing mix, that would lead to reach goals, which company Novartis has determined during launching of Benefibra on the czech market in September 2006.
Creation of marketing strategy of 1. VOX, a. s.
Pavel, Lukáš ; Postler, Milan (advisor) ; Zeithaml, Pavel (referee)
The diploma thesis is focused on creation of marketing strategy of educational company 1. VOX, a. s. that is active a couple years in the adult education market. The main goal of the thesis is to analyze the company's current situation, then formulate a proposal for an optimal marketing strategy, which would be consistent with company objectives. The first part of the thesis is devoted to the theoretical framework - the process of marketing strategy and description of analyses used - the general and occupational external surroundings analysis, internal analysis, Porter's five forces model and SWOT analysis. The methodology part describes the methods of collecting and processing data from surveys conducted. In the practical part the author deals with the description of 1. VOX, a. s. activities and thorough analysis of internal and external environment. On the basis of these analyses the author formulates a specific marketing strategy, including proposals of deficiencies elimination and recommandations of potencial improvements.
Stock Markets from the point of view of Informatics
Neumann, Jiří ; Pokorný, Pavel (advisor) ; Votava, Libor (referee)
This diploma thesis comprise description and comaparison of main international stock exchanges and their indexes, also Czech stock exchange, activities connected to trading on stock exchange, instruments used for trend setting, potency of statistical estimation of exchange rates and evaluation of available virtual trading in securities as an instrument for beginning investors.

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