National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Návrh marketingové strategie pro uvedení těstovin s hmyzím proteinem na trh
Šulc, Marek
Šulc, M. Developing a marketing strategy of launching a pasta with insect protein. Bachelor thesis. Brno: Mendel University, 2023. This bachelor's thesis focuses mainly on the specifics of marketing strategies for products containing insect protein. The first part of the thesis deals with literature related to the investigated issue. In the second part, a survey of the Czech market is carried out and then a marketing strategy is proposed, including the quantification of costs, for the entry of a new product containing insect protein into the market.

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