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Marketing of agritouristic farms in the Benesov region
KRUBNER, Ladislav
The main objective of this study was to evaluate the current situation of selected agro-tourist farms Benešovsku in terms of their structure, collaboration with local action groups (LAGs), the method and the effectiveness of their marketing. The theoretical approach was the study of literature, including Internet resources. The theoretical part were subsequently confronted with the information obtained in the empirical part - conducted interviews with the owners and operators of agro-tourist farms in the monitored region and representatives of local action groups. Based on the information and suggestions in the final part of the thesis formulated recommendations. The aim to optimize the marketing strategy of agro-tourist farms Benešovsku.
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Economy and marketing of agrotourist farm
KRUBNER, Ladislav
The main objective of this work is to analyze the current structure of agro-tourist farms in Benešov Region in terms of a combination of farming and tourism related activities and further evaluation of their economics and marketing. The theoretical part consists of findings from literature on agro-tourism, economics and marketing. The focus of the practical part is the situational analysis of three specific farms - Ztracenka, Věřice and Heroutice. It is clear that tourism activities in the effective use of marketing over the years have a tendency to growth. A key activity of a thriving agro-tourist farm is based on finding an effective form of marketing in the effective promotion of services.
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Project of eco farm using the subsidies of the European Union funds
ŠVOJGR, Václav
The aim of the thesis was to introduce the principles of common agriculture policy and the farming processs of ecological farmer on the farm in the Klatovy region. Furthermore I wanted to point to the legal basis of this kind of business and to other options for possible activity diversification of a farmer due to the agriculture tourism. There are suggested three projects in the thesis that the farmer could ask for within the Rural development programme to extend his business. The first project for building own slaughter would support the partnership principle, the farmer will slaughter stock to other farmers in the neighbourhood. The second project deals with the present production enlargement and ensures the quality of stock life, the third project provides the diversificated activity in agriculture that should give support to enterprise revenues.
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