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The assumptions of commercial services development in a chosen area
MACHOVÁ, Eliška
Microregion of Association Roses is located in the southern part of South Bohemia. The territory of microregion extends to the national borders with Austria. Microregion develops within the framework of the Euroregion Silva Nortica cross-border cooperation. Microregion has a total of 23 municipalities, which are from the district Budweis and a part of the district of Český Krumlov. Bachelor thesis pursues the 11 municipalities of the microregion. Specifically, it is a Borovany, Hranice, Jílovice, Ledenice, Mladošovice, Nové Hrady, Olešnice, Ostrolovský Újezd, Petříkov, Srubec and Žár. Borovany and Nové Hrady are the type of urban village. Srubec is satellite of Ceske Budejovice. Others are purely rural character. Ledenice have the status of the municipality, but in my opinion it can be classified as urban-type community. Microregion, as well as the defined territory is more agro-industrial, although the preponderance of businesses in the services sector. In the territory is strongly rooted tradition of farming and to this corresponds also high number of agricultural organizations, which employ many workers. The disadvantage of the microregion is the unfavorable situation from the national perspective, because in the most remote villages is the insufficient infrastructure and problem is the large distance from the central seats. However, microregion use this disadvantage to the benefit of tourism. In this territory is beautiful countryside with many natural attractions, biking trails and nature trails. Offer of historical, religious and technical monuments attracts tourists too. In order to develop more tourism, it is necessary to improve the quality of accommodation and catering facilities, provide more services of tourism, better equip tourists routes and create a functional management of tourism development. As far as other commercial services, so they are more available in larger municipalities and cities. The same applies in a specific territory. Citizens must commute for the majority of commercial services. In smaller communities there are only a small grocery and pub with the majority of seasonal operation.
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