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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The analyzis of the communication tools used to support the pharmaceutical products PROTECTUM
 Zaoral, Jaromír ; Halík, Jaroslav (advisor) ; Peroutková, Petra Miriel (referee)
The subject of this thesis is to analyze the communication tools used to support the pharmaceutical products PROTECTUM. From a theoretical point of view, this thesis describes the specifics of marketing in pharmacy, concerning the disease "age-related macular degeneration" and products that treat this disease. The theoretical findings are used in the following practical part. The practical part of this thesis focuses on the analysis of the market for these products - the lutein market. It describes the major companies operating in this sector. It presents the results of a survey dealing with the promotion of the products in the place of sale. The main point of this work is the SWOT analysis of business communication tools of the firm GLIM care. Based on the SWOT analysis, amendments are proposed to the existing communication strategy.
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