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National Repository of Grey Literature

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The Compound Words in ad Text of the Magazine (in the age of 70 years and after 2000) NEUBAUEROVÁ, Erika This master´s dissertation deals with the French compound words in ad text in the age of 70 years and after 2000. Dissertation is divided into two parts. The theoretical part describes the function of language in advertising, the levels of language, theories of advertising communication. Then, we defined the main elements of the magazine and compound words.In the second part, we continue with the analysis of lexemes stripped of Elle magazine, designed for both the period and taking into account promotional incentives for different types of compounds. Detailed record

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