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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Use promotion of selected company
 HNÍZDILOVÁ, Eliška
The name of this bachelor thesis is " The Usage of Means of Advertisement in the Chosen Company". The chosen company is the exclusive dealer and importer of German agricultural technology producer. The company deals with the import, sales and service of the mentioned agricultural technology. The main aim of the thesis is to describe and evaluate means of advertisement used to promote the products of the producer and the secondary task of the thesis is to propose changes to cut down the costs spent on the advertisement. The thesis is divided into certain parts which cover the theoty and practice. The first part of the thesis deals with theory concerning a survey which creates the theoretical background of the practical part. The theoretical part should inntroduce the company and it should present its advertisement strategy from the holistic point of view. An analysis which should map the detailled advertisement strategy of the company follows and the means to improve and cut down the advertisement costs are included.
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