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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
new marketing media
 Linc, Zdeněk ; Pešek, Ondřej (advisor) ; Kukal, Radan (referee)
The work is dealing with new marketing media, which are categorised and valuated. Assess their effectiveness and impact into public and personal space. The work shows the use of new marketing media on specific examples. New marketing media use is illustrated by the example bookstore and wine shop.
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