Home > Search Results: keywords:"a state reputation"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Nation branding of Czech Republic - (un)successful development of its brand
 Matoušková, Zdenka ; Druláková, Radka (advisor) ; Peterková, Jana (referee)
Nation branding is a relatively new discipline. Despite the recent increase of interest in this area between academics and professionals and constantly increasing number of publications on the topic of nation branding it is still in an early stage of research. The aim is to explore the discipline, introduce it and evaluate; especially in the czech context. It focuses on the actors in this field, the tools they use and it evaluates the effectiveness of actions.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English