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Foreign missions – entrepreneur missions and their role in enforcement and support of entrepreneurs.
Snížková, Žaneta ; Peterková, Jana (advisor) ; Zemanová, Štěpánka (referee)
This bachelor thesis deals with foreign missions, namely with entrepreneur missions and their role in enforcement and support of entrepreneur interests in foreign markets. The thesis offers definitions of essential terms determining these specific means of export support, investigates the functionality of entrepreneur missions and analyses the benefits of these missions as the instrument of facilitation of making new business contacts, establishment of new partnerships and cognition of foreign markets and local business conditions. For evaluation of the entrepreneur missions effectiveness there was devised a study based on information gained from such missions participants and organizers. For purposes of this thesis, three entrepreneur missions were chosen. The case study ascertained that entrepreneur missions are still indispensible pillars of Czech export and entrepreneur community. Among the main positive aspects of entrepreneur missions belong especially the extension of contact network and identification of specific elements of foreign marketplaces.

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