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The assumptions of commercial services development in a chosen area - Villages interest group Podkletí
HLADEČKOVÁ, Veronika
My bachelor´s work is focused on the assumptions of commercial services development in the microregion Podkletí. The first part of work contains a literature survey, where the conceptions of commercial services and microregion are explained. In the next section the market research was carried out, where was composed of two part: checklists with businessmen and talks with mayors. Then the situational and SWOT analysis was carried out. The final outcome of my work is determination of the the assumptions of commercial services development in the microregion Podkletí.

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