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Social networks as a marketing tool (with focus on fashion industry)
Nikolaeva, Anastasia ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The bachelor thesis concerns social networks as a marketing tool with focus on fashion industry. After a brief introduction to marketing theory social networks as a mean of modern communication are introduced. The following practical part demonstrates use of social networks for commercial communications on examples of three international fashion corporations. The conclusion should assess different approaches of the companies to marketing in social networks and an attempt to identify possible future trends is also included.

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