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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Assessment of the Golden Trail´s Tourism Potential Utilization on the Route from Passau to Prachatice
 Rojová, Michaela ; Jarolímková, Liběna (advisor) ; Voříšková, Barbora (referee)
The aim of the bachelor thesis is the analysis of the current state of tourism on the route of the Golden Trail which leads from Passau to Prachatice. The thesis deals with the assessment of the Golden Trail's tourism potential and its present utilization from the location and implementation prerequisites point of view. The theoretical part discusses the historical meaning of the Golden Trail, whereas the practical part analyzes landmarks, tourism products, tourism infrastructure and marketing approach on the different parts of the Golden Trail. Final chapter compares the ascertained differences between the individual parts of the Golden Trail as well as between Czech and German side. Subsequently the author of the thesis introduces suggestions for improvement of the Golden Trail's tourism potential utilization and makes the SWOT analysis.
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