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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Vnímání fair trade produktů studenty ZF JU
 BŘEZINOVÁ, Lucie
This bachelor thesis finds out what is the awareness of fair trade among students of the Faculty of Agriculture at the University of South Bohemia in České Budějovice and it also finds out what students know about fair trade and how they perceive it. The literature overview contains the necessary information to get acquainted with the fair trade idea and the movement itself, and in addition there is a theory of marketing research. The part with my own work contains hypotheses and results of a questionnaire survey, which was conducted among students of the already mentioned faculty.
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Fair trade v ČR
 Řezáčová, Hana
This barchelor thesis deals with the characteristics of the application of the concept of Fair Trade in the Czech Republic. The theoretical part contains the very concept of Fair Trade, its origin and development up to the present context, fair trade and sustainable development and the implications of international trade for developing countries. The work also defines the system of Fair Trade business in the Czech Republic and its social significance. The work focuses primarily on issues of standards and compliance. Describes the issue of gaining membership in the trade system of Fair Trade and Fairtrade Mark. The practical part is an analysis of the application of the concept of Fair Trade in the Czech Republic and its social perception. Next, the paper contains a comparative analysis Fair Trade standards applied in the Czech Republic. Bachelor thesis also focuses on selected initiatives to promote Fair Trade in the Czech Republic.
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Social Responsibility and Fair trade in European Context
 Menšíková, Eva
The goal of the diploma thesis is to determine the current position of the Fair Trade concept in the framework of social responsibility within the European context, to find out strengths and weaknesses, evaluate them, and make the recommendations for the future development and improvement of the European social responsibility with regard to the Fair Trade, as one of the visible activity belonging to the social responsibility approach. The theoretical part focuses on introducing of basic principles of social responsibility and Fair Trade in the European context. In the empirical part, the primary data are collected with the qualitative method using expert interviews with the key experts from Fair Trade area. Personal opinions and suggestions from professionals and experts are presented and summarized. Afterwards, the empirical finding are compared with theoretical background and results are interpreted.
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