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The Strategy of Virtual Reality media a.s. in the international markets
Grmanová, Barbora ; Halík, Jaroslav (advisor) ; Berith, Július (referee)
Aim of this thesis is to evaluate the current strategy of Virtual Reality media a.s. in the international markets on the basis of strategic analysis and suggest possibilities of its improvement. The main activity of the company is research, development, production and selling of flight simulators. The thesis contains analysis of internal factors and external environment of the company. At the end of the work the corporate strategy, which should improve the position and competitiveness of the company on the international market is proposed.

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