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Influence of Employee Satisfaction on Business Competitiveness
Karlová, Barbora ; Lochmanová, Veronika (advisor) ; Trachta, Václav (referee)
The primary purpose of this study is to determine and analyze the influence of the human resources on the competitiveness of a company and identify if the satisfaction of the employees has an impact on it. In the first part of this study, I carried out the operationalization of the main terms, in particular, the competitiveness of the company and the connection to the human resources, the satisfaction of the employees and the factors, which could influence that. I carried out the research in two competitive companies - "SINKA Reklama" and "SC Metal". The satisfaction of the employees was investigated by using a questionnaire survey with rating scales. Using the VRIO method, it has been ascertained how the companies assess the human resources. In order to verify the hypotheses and based on the results of the employees' satisfaction and the VRIO method, an interview with the employers was realized.

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