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National Repository of Grey Literature

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	Marketingová strategie Pivovaru Herold při vstupu na zahraniční trh Myšáková, Lenka ; Kostková, Hana (advisor) Práce se zabývá vstupem malého českého pivovaru Herold na zahraniční trhy. V teoretické části práce jsou zařazeny hlavní problémy mezinárodního marketingu, hlavní strategická rozhodnutí a analýza marketingových nástrojů. V aplikační části je rozebrána marketingová strategie vstupu malého výrobce na 2 náročné trhy USA a Velké Británie. Analýza se týká účinnosti adaptace marketingového mixu a hodnotí zkušenosti s pronikáním na zahraniční trh. Detailed record
	CIS Markets Opportunities for Czech Enterprises Umetayev, Timur ; Štěrbová, Ludmila (advisor) ; Taušer, Josef (referee) The aim of this thesis is to research the CIS markets and estimate the possibility of success on those markets for Czech firms. Detailed record
	Exportní strategie vybraného českého pivovaru Štekr, Erik ; Kostková, Hana (advisor) ; Král, Petr (referee) Hlavním tématem bakalářské práce je Budějovické Budvar, jeho postavení na domácím trhu a na důležitých zahraničních trzích. Práce se zmiňuje i o celém pivovarském odvětví u nás i ve světě. Dalším tématem práce je známkoprávní spor Budějovického Budvaru s americkým pivovarem Anheuser-Busch. Detailed record

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