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Analysis and proposal of marketing processes at the company AAA Auto
 Gamazova, Ksenia ; Bruckner, Tomáš (advisor) ; Palovská, Helena (referee)
My thesis is focused on analysis and proposal of marketing processes in AAA AUTO company. Thesis starts with theoretical part, in which I describe various methods of development of information systems, provide examples of life cycle models and methods of modelling processes. In next part I provide theoretical introduction of marketing campaigns preparation. This part describes factors which influence a marketing campaigns success. Further follows practical part of this work, which begins with a brief description of AAA Auto company and its marketing department and goes on to processes analysis. The next chapter of practical part is devoted to proposal of the information system. In this chapter I describe requirements for information system and process models with the information system using.
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