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The product of tourism in the information centre of Pelhřimov´s region
JÍRŮ, Petra
Foremost task of this bachelor work is to analyze natural, historical and cultural interests of Pelhřimov region. Another goal was the present state of tourism services valuation. After fulfilment above - mentioned analysis it is necessary state, that the range and level of delivering services mismatches number and structure visitors regularly visit Pelhřimov region. Next goal is to call in a question the importance of Pelhřimov town like a centre of this region and pertaining the area for tourism development. It was possible on the base of situation analysis. The tourism in our region is concentrated into the Pelhřimov town, which is secured a wide offer of traffic, accommodation, catering and also additional service. However, Pelhřimov town still has a reserve in the tourism. Pelhřimov is out of court among most desirable and attended regions, but on his territory it is possible to visit and admire many interesting places that there are not to seen in other parts of Czech Republic. Secondary target of this work was the Tourist information centre supply-demand analysis. TIC manages many products and services, but they are untimely propagandized. On the base of findings were created suggestions and recommendations to activities of Pelhřimov TIC, city and museum improvement. In the current offer of TIC the "packages" are missing, so the two of them were created: first was named "Weekend with family on Křemešník" and second was named "An active week in Pelhřimov". These two products should increase the visit rate and upgrade the Pelhřimov TIC offer. Lastly there were placed suggestions and recommendations to the Pelhřimov´s museums, because of crucial and outsider function.
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