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Visual self-presentation of users on Tinder
Krkoška, David ; Hrůzová, Andrea (advisor) ; Lábová, Sandra (referee)
The thesis examines the visual self-presentation of users of the dating app Tinder and evaluates how this presentation varies by gender and culture. In the theoretical part, it examines the phenomenon of online dating and its social significance. It also puts it in the context of social changes and the transformation of intimate relationships. The second chapter elaborates on theories of impression management and their application to the online environment. It also describes the role gender plays in visual presentation and puts this topic in the context of male gaze theory and self-objectification theory. Finally, it discusses theoretical concepts related to the analysis of visual presentation. The practical part of the thesis then uses quantitative content analysis to answer the set questions. In the data interpretation section, users are also categorized based on dominant themes and visual strategy. The research revealed differences in the presentation of the analyzed groups and the inclination of men and women to present themselves through traditional gender roles. However, a type of female users whose presentation did not conform to this stereotypical portrayal was also revealed during the research.
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Meta-analysis: User motivations to use mobile dating apps
Petrová, Angelika Nelly ; Soukup, Petr (advisor) ; Tuček, Milan (referee)
This diploma thesis focuses on the motivations of users to create an account within the location- based mobile dating applications. The work is processed by statistical analysis of already published studies dealing with the same or similar topics. The main target of this paper is to calculate the effect size of individual motives in relation to the sex of the respondents. The diploma thesis starts with description of the history of online dating, specific mobile applications included in my meta-analysis, user behavior in individual stages of using these applications (profile settings, selection of other profiles, communication and its development in time), followed by the methodological part where the meta-analysis itself is desribed, the process of its creation and its weak and strong aspects. In the following chapter the results of the meta-analysis and their interpretation are presented as well as self-reflection of this paper along the recommendations for future researches. Analysis helped to reveal the differences between the sexes and also helped to synthesize the acquired studies dealing with this topis. The most notable influence of gender can be seen in the motivation of casual sex, to a lesser extent in the motivation to seek love, friends, the use of the application because of the ease...
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Differences in reasons for using dating app Tinder considering gender of the users
Holá, Martina ; Mazáková Šetinová, Markéta (advisor) ; Kotík, Michal (referee)
This bachelor thesis deals with the Tinder phenomenon, specifically focuses on the reasons for using the Tinder application with regard to the gender of users in the Czech Republic according to the theory of use and gratification and whether the behavior of users is consistent with sociobiological theory. Use and gratification theory focuses on discovering why and how people use mass media to meet their needs, in this case Tinder. While the sociolobiological theory explains the natural selection of partners. A questionnaire was used as a method of data collection. The total number of respondents was 261, of which were 137 women and 124 men. The most common reason was "casual dating" and then "long-term relationship". Women copied the common results, but with men "sex" won. The result copies previous research and use and gratification theory, since men use Tinder mainly for sex and physical satisfaction, whereas women tend to use it for social satisfaction. As to whether the results are in line with sociobiological theory, research has proven contradictory, but in some elements theory is still present, for example, men are more interested than women whether women are fit and skinny, whereas women are less interested in appearance than men, yet they still want to present that they are fit, skinny and...
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Online dating applications from the perspective of uses and gratifications theory
Šulcová, Karolína ; Jirků, Jan (advisor) ; Vochocová, Lenka (referee)
Dating online applications have fundamentally changed the form of online dating. They are available on a mobile phone and are based on spatial proximity of users and ease of use. This diploma thesis focuses on users of these applications. This thesis is based on the assumptions of the uses and gratifications theory, which assumes that the media audience is active and uses the media to satisfy its needs. The aim of this thesis is to find out how individuals use the dating applications and what their reasons for using are. To collect data, I chose a combination of quantitative and qualitative approach. First, an on-line questionnaire survey was conducted, followed by semi- structured interviews with applications users. Research has shown that the reason for using and the attitude of users varies with each individual and can change during use. Keywords dating applications, Tinder, online dating, uses and gratifications theory, active audience, mixed methods research
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Perception of advertisements on online dating apps focusing mainly on Tinder
Dobiášová, Tereza ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
The topic of the bachelor's thesis is perception of advertising on online dating apps focusing mainly on Tinder. The aim of this thesis is to examine how Czech users perceive existing advertisements they have encountered on Tinder and find out their openness and attitudes towards different advertisements within the app. Exploratory research also deals with various formats that can be used for adverting in the app and user's responses to them. The results present user's experience with in-app ads and responses to several different ads and formats. The knowledge from the work can be used as an indicator for brands that are considering investing in a new advertising medium.
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Meta-analysis: User motivations to use mobile dating apps
Petrová, Angelika Nelly ; Soukup, Petr (advisor) ; Tuček, Milan (referee)
This diploma thesis focuses on the motivations of users to create an account within the location- based mobile dating applications. The work is processed by statistical analysis of already published studies dealing with the same or similar topics. The main target of this paper is to calculate the effect size of individual motives in relation to the sex of the respondents. The diploma thesis starts with description of the history of online dating, specific mobile applications included in my meta-analysis, user behavior in individual stages of using these applications (profile settings, selection of other profiles, communication and its development in time), followed by the methodological part where the meta-analysis itself is desribed, the process of its creation and its weak and strong aspects. In the following chapter the results of the meta-analysis and their interpretation are presented as well as self-reflection of this paper along the recommendations for future researches. Analysis helped to reveal the differences between the sexes and also helped to synthesize the acquired studies dealing with this topis. The most notable influence of gender can be seen in the motivation of casual sex, to a lesser extent in the motivation to seek love, friends, the use of the application because of the ease...
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Differences in reasons for using dating app Tinder considering gender of the users
Holá, Martina ; Mazáková Šetinová, Markéta (advisor) ; Kotík, Michal (referee)
This bachelor thesis deals with the Tinder phenomenon, specifically focuses on the reasons for using the Tinder application with regard to the gender of users in the Czech Republic according to the theory of use and gratification and whether the behavior of users is consistent with sociobiological theory. Use and gratification theory focuses on discovering why and how people use mass media to meet their needs, in this case Tinder. While the sociolobiological theory explains the natural selection of partners. A questionnaire was used as a method of data collection. The total number of respondents was 261, of which were 137 women and 124 men. The most common reason was "casual dating" and then "long-term relationship". Women copied the common results, but with men "sex" won. The result copies previous research and use and gratification theory, since men use Tinder mainly for sex and physical satisfaction, whereas women tend to use it for social satisfaction. As to whether the results are in line with sociobiological theory, research has proven contradictory, but in some elements theory is still present, for example, men are more interested than women whether women are fit and skinny, whereas women are less interested in appearance than men, yet they still want to present that they are fit, skinny and...
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Online dating applications from the perspective of uses and gratifications theory
Šulcová, Karolína ; Jirků, Jan (advisor) ; Vochocová, Lenka (referee)
Dating online applications have fundamentally changed the form of online dating. They are available on a mobile phone and are based on spatial proximity of users and ease of use. This diploma thesis focuses on users of these applications. This thesis is based on the assumptions of the uses and gratifications theory, which assumes that the media audience is active and uses the media to satisfy its needs. The aim of this thesis is to find out how individuals use the dating applications and what their reasons for using are. To collect data, I chose a combination of quantitative and qualitative approach. First, an on-line questionnaire survey was conducted, followed by semi- structured interviews with applications users. Research has shown that the reason for using and the attitude of users varies with each individual and can change during use. Keywords dating applications, Tinder, online dating, uses and gratifications theory, active audience, mixed methods research
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