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Application of marketing mix in public administration
Vařbuchta, Petr ; Šmídtová, Martina (referee) ; Dohnal, Radek (advisor)
The bachelor thesis focuses on marketing, specifically on the marketing mix in its common form and its adaptation to the public administration within self-government. The theoretical part deals with the basic elements of marketing, marketing environment, gathering and analysis of information and complex marketing mix. The practical part analyses factors in a macro as well as micro environment and contains a survey focused on the issue and a proposal of appropriate tools of the marketing mix for the self-governing territorial unit.
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Application of marketing mix in public administration
Vařbuchta, Petr ; Šmídtová, Martina (referee) ; Dohnal, Radek (advisor)
The bachelor thesis focuses on marketing, specifically on the marketing mix in its common form and its adaptation to the public administration within self-government. The theoretical part deals with the basic elements of marketing, marketing environment, gathering and analysis of information and complex marketing mix. The practical part analyses factors in a macro as well as micro environment and contains a survey focused on the issue and a proposal of appropriate tools of the marketing mix for the self-governing territorial unit.
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Analysis of the marketing mix in the company Sedláček s. r. o.
Valíčková, Petra ; Lešetický, Ondřej (advisor) ; Polanecká, Šárka (referee)
The aim of the thesis entitled " Analysis of the marketing mix in the company Sedláček s. r. o." is particularly characteristic of the chosen company. Further analysis of the current marketing mix , not only as a whole but also individual marketing tools. Finally, to evaluate the status of the company and to propose recommendations for the establishment of a new marketing mix, which could improve the current situation in the company.
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ANALYSIS MARKETING MIX OF SELECTED COMPANY
HRŮZA, Václav
The main aim of this dissertation was an analysis of the marketing mix of choisen copany, which produces the kilns and machines for ceramic, glass and metal. The first part of the dissertation contains the theoretical information about marketing mix, like an using and specification of the 4 Ps describing the strategic position of a product in the marketplace. We describe the tools of marketing mix, that means the price, its properties, value and pricing strategies, the product, its diversification an object and a service, classification and account of product, place, it is often referred to as the distribution channel, and promotion, there are describing many media of advertising, public relations, word of mouth and point of sale. The second part of this dissertation contains information about the company and information about the research conducted by this company. There are information about product lines and product types of company, its cost, confrontation of prices of competiton. An analysis of methods for determination the prices. The detailed describe of distribution channels. And finally we descibe the media, which the company use to promotion.
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