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Analysis of the internal environment of the selected organization
KURFIRSTOVÁ, Linda
The aim of my thesis is to reveal the facts relating to the current situation in the selected company, namely through the analysis of the internal environment. The facts discovered will then serve for the design of optimal strategy that will improve the company's strengths and eliminate its weaknesses. The first conducted analysis was that of portfolio, Boston matrix, which is often used in practice precisely because it will give us the answer to the question as to what business activities have the potential for the company and which, on the other hand, have disadvantages and just swallow its resources. Thanks to its design, we can also assess the current situation of the market and take necessary action in its development field and thus gain greater competitive advantage. Analysis of corporate finances is usually implemented using financial analysis; and data needed for the development was obtained from the balance sheet and the profit and loss account.I decided to work with indicators according to the method of Rolf Grünwald (2007). These are indicators of liquidity, profitability, activity and subsequent debt. The last used method is the SWOT method, which was based on the identified strengths and weaknesses of the company as well as its opportunities and threats - only some of those were chosen and used to build Fuller triangle through which I could calculate the weight of individual factors and therefore determine the position of the company in the SWOT matrix. Boston matrix discovered that the company?s position against its strongest competitor is not bad. It just needs to focus on the involvement of such material that will ensure stable profits ? in another words material that will, in the matrix, appear in the position of dairy cow. Financial analysis found some problems in the area of ability to meet its obligations and, therefore, the company should focus on this situation. Furthermore it is far too dependent on foreign sources, which does not help much in the event of future needs of obtaining funds. SWOT analysis of the company testified that if it is able to utilize the strengths it has at its disposal, it will be able to remove the threats faced in the market, and therefore find itself in a better situation in the future. This will work to the company?s advantage simply because there are not many companies with this strategy on the market at this present time. Many businesses simply do not have such strengths at their disposal.
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