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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The Product Mix of company Cais
 NOVÁKOVÁ, Iveta
The aim of my thesis was to describe product mix in a chosen company. I chose bakery Vladimír Cais in Vlachovo Březí for this work. Another aim was to analyze the product portfolio by means of the Boston Matrix and to propose possible modifications of the product portfolio based on the results. There were also a SWOT analysis and a product life cycle compiled within the analytic part.
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