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Marketingová strategie značky Supradyn na trhu Běloruska
 Shlapak, Nastassia ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
The thesis is focused on the Belorussian market of polyvitamins, particularly, on the brand Supradyn belonging to Bayer group company. The work includes situational analysis and elaboration of strategy for development of Supradyn in Belarus, specifically, creation of marketing plan for the business-to-consumer (B2C) market. The thesis demonstrates a new strategy of a product that was already introduced on the market but, having a strong potential, does not have a promotional support and is in a "hibernation"condition.
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