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Czech culture season - Czech Open 2012 from the perspective of cultural and sport diplomacy
Hlavová, Jana ; Peterková, Jana (advisor) ; Rolenc, Jan Martin (referee)
With the increasing globalization, the need of nations for effective presentaion grows in importance. One of the potential ways for state's presentation can be using cultural and sport diplomacy. This paper aims to confirm the principle that application of cultural and sport diplomacy for international communication can be a great contribution for the state. The first chapter presents the theoretical terms of cultural and sport diplomacy together with with the tools and methords. Second chapter decribes historical development of sport and cultural diplomacy and presents Czech centers as the most influential actor of Czech cultural diplomacy. This chapter also includes three sport-cultural events where diplomacy was applied. The third chapter is focused on detailed description of cultural season organized during Summer Olympic Games 2012.

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