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Marketing strategy of the student organisation AEGEE-Praha
Kaslová, Aneta ; Vávra, Oldřich (advisor) ; Špičáková, Markéta (referee)
The aim of the bachelor's thesis is to introduce the marketing activities of the student organization AEGEE-Praha, to define and analyse its competitive environment and to propose a marketing strategy based on the analysis and questionnaire survey. In the theoretical part are defined terms like marketing strategy, marketing communication or student organization, then further is described the student organization itself and its local activities. In the practical part of the thesis I present the marketing tools used by AEGEE-Praha and I evaluate its competitive environment. The thesis includes a questionnaire survey that helped to identify what is the general opinion of the young people about student associations and what is their awareness about AEGEE-Praha's activities. The thesis uses information from the expert literature, analysis of the questionnaire survey as well as my personal experience.
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Development of Information System for Student Organization
Vakoč, Michael ; Bruckner, Tomáš (advisor) ; Cahlík, Ondřej (referee)
The main theme of presented thesis is a research conducted in purpose of finding the best possible software application for supporting event management in student organization, event management in particular. In order to achieve the goal of my thesis I analyzed the operations model of two different student clubs, operating at University of Economics in Prague. After the analysis, I carried out market research in order to find the best possible fit. Because of the fact, that I did not find any suitable solution, I proposed a construction of new information system. The following development of proposed web application is also part of this thesis. For building the solution, I used number of different technologies, mainly ASP.NET MVC and Microsoft Azure. The final application has contributed to day-to-day efficiency of Bussiness IT Club.
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Youth Travel with focus on role of student organisations
Soumarová, Radka ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The topic of the diploma thesis is tourism of young people and it researches the influence of three chosen student's organisation on VŠE. First two chapters of the thesis are dedicated to the general description of tourism of young people which is also referred to as Youth Travel. This new segment of tourism shows specific characteristics as for motivation factors, budget, length of stay and usage of modern technologies which are described here. Next chapter deals with the benefits of this segment to the tourism industry. Various forms of Youth Travel and its demand is described in the second chapter more detailed. Third chapter speaks about three student's organisations -- AIESEC Praha, AEGEE Praha and ESN VŠE Buddy System -- which are also focused on outgoing tourism of their members. A research was carried out for the practical part of the thesis. The research examined knowledge of the students about the offer of their organisations, their personal benefits of membership in such a club and their travel habits. Later a second research was carried out among all the students of VŠE (meaning non-members also), which showed a potential for a new student's organisation, which would function as a tour-operator and would organize trips and tours for its members. In connection with this research there is a proposal for such a new organisation called VŠEtravel, z.s.
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