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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Phenomenon of Streisand Effect - Implications for Professional Marketing Management
 Dytrychová, Eva ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
Objective of this thesis was to find and characterize cases of Internet phenomenon called Streisand Effect and ability to exploit this phenomenon in professional marketing management. This effect is a consequence of an unsuccessful attempt to secrecy previously published information (usually on the Internet). The thesis presents and discuss domestic and foreign cases of this phenomenon and analyze attempts of its application in marketing campaigns. Based on acquired characteristics, the potential benefits and possible methods of exerting the Streisand effect in the professional marketing management is discussed.
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