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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Customerr satisfaction of chosen company
 Francová, Jana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The theses speaks about satisfaction of customer as about one of the most important factor of company's prosperity. Firts chapter is devoted to theory of marketing research. Second chapter speaks about satisfaction of customers. Third chapter includes facts about AV MEDIA, a.s. and its activities. Two researches about AV MEDIA's customers satisfaction are analysed in fourth and fifth chapter. The last chapter contains critical view of both methods which were used. There are also some recommendations in order to make measurements more efficient in the future.
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