|
|
Analysis of CSR activities of a chosen company
Kačabová, Petra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The Master thesis deals with a topic of Corporate Social Responsibility. In the theoretical part the CSR concept is explained. The author describes the increasing significance of CSR, its definition, three main pillars, reasons why to implement CSR and its possible crtiticism. Furthermore, it shows indices used for measurement and organizations handling CSR issue. In the practical part, at first, the influnce of CSR on consumers' decision making process and behaviour is demonstrated. The general awareness of Corporate Social Responsibility in the Czech Republic is discussed, too. Then the CSR strategies of chosen mother and daughter companies are compared and evaluated and, in the end, the impact of economic crisis on CSR activities is assessed.
|
guest ::
