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Vplyv emócií na spokojnosť a lojalitu návštěvníkov destinácií Českej republiky
Šteflíková, Dominika
The thesis focuses on selected positive and negative emotions and their influence on the satisfaction and loyalty of visitors to destinations in the Czech Republic. The aim is to evaluate the selected emotions on visitor satisfaction and loyalty and based on the results, suggest recommendations that could lead to increased satisfaction and loyalty. The theoretical part is devoted to tourism and emotions, as well as their connection to satisfied and loyal visitors. The practical part includes an evaluation of a questionnaire survey based on the statistical method of Spearman's correlation coefficient and interpretation of the results.

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