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National Repository of Grey Literature

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Category management in dairy category Cieluch, Petr ; Koudelka, Jan (advisor) ; Samleková, Zuzana (referee) This thesis describes Category management from the theoretical as well as from the practical point of view. It solves a concrete project between supplier (Danone) and customer (Jednota České Budějovice) on traditional market using all tools conected with Category management in terms of assortment analysis and shelf layouts. Detailed record

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