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Slut-shaming women on social media
Horváthová, Barbora ; Součková, Barbora (advisor) ; Šimková, Karolína (referee)
The bachelor thesis Slut-shaming of women on social media presents personal experiences and perceptions of the phenomenon from the perspective of Czech female influencers working on the social network Instagram. The theoretical part of the thesis introduces the phenomenon of slut-shaming, changes in the perception of the word slut and the word itself or reflects on the perception of women and their sexuality over the years. It looks at concepts that are closely connected with slut-shaming, such as rape culture or double standards. The bachelor thesis uses real examples to bring the concepts into focus. The aim of the research is to describe the individual perception of the phenomenon of slut-shaming by the research participants, in particular which forms of this phenomenon influencers encounter and how it transforms their behaviour on social media. To do so, semi-structured interviews are used and analysed through thematic analysis. The bachelor thesis shows that the research participants were most confronted with slut-shaming on Instagram through comments under posts and in private communication. They further stated that their social media behaviour was more influenced by slut-shaming in the past when they started on social media than in the present. However, it does have some influence - e.g. not...

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