Home > Search Results: keywords:"Samsung Electronics"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Retail marketing a in-store promotion společnosti Samsung Electronics Czech and Slovak s.r.o.
 Košťál, Michal
This thesis deals with the retail marketing and the in-store promotion. It is prima-rily focused on merchandising, sales promotion and other selected activities. The work itself is devoted to Samsung Electronics Czech and Slovak s.r.o. and is mostly based on a practical experience gained from a position of an employee. Firstly, the amount of investments in marketing of Samsung in comparison with the competition is introduced. The following part describes the basic retail acti-vities across the whole Czech and Slovak republic, especially merchandising, sales promotion and other selected activities. The aim of this work is to evaluate the effectiveness of the retail marketing of Samsung for Czech and Slovak republic and to propose such measures that keep or even enhance its market competitiveness.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English