|
|
Proposal of Customer Satisfaction Measurement Programme
Macháčková, Radka ; Říhová, Lada (referee) ; Šimberová, Iveta (advisor)
This master thesis is focused on the measurement of customer satisfaction and building up the relationship between the company and the customer. The aim of this thesis is to apply gained theoretical data to practical measurement of customer satisfaction in H & M Hennes & Mauritz CZ, s.r.o. The task of the practical side is the proposal of improvement in providing services, according to the result of measurement of the customer satisfaction analysis which was implemented.
|
|
|
Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Blahoušková, Simona ; Varmus, Milan (referee) ; Solař, Jan (advisor)
The diploma thesis focuses on the analysis of the financial situation of NEKR SERVIS s.r.o. company for the years 2003- 2006 through the use of selected methods of financial anylysis. In addition to the financial analysis also a SWOT analysis was undertaken to illustrate the strengths, weaknesses, shortcomings and opportunities of the company. Finally this thesis suggests possible solutions for the improvement of the financial situation of this company in the coming years.
|
|
|
Marketing Strategy of the Company Motiv Press, Ltd.
Smolík, Kamil ; Jelínková, Šárka (referee) ; Šimberová, Iveta (advisor)
The aim of master´s thesis is the suggestion of marketing strategy for Motiv Press company. The first part of the thesis is a detailed descreption of theoretical resources which I gained during my studying Faculty of Business and Management. The second part of the master´s thesis is focused on the complex analysis of the current situation of the company. On the basis of these facts I Works out a marketing strategy which contains a couple of proposals and designs including their time frame and economic characteristics.
|
|
| |
|
|
Marketing Plan for Company AIKON, s.r.o.
Štumpa, Zdeněk ; Jahoda, Milan (referee) ; Milichovský, František (advisor)
The theme of this thesis is to develop a marketing plan template for the company AIKON Ltd. The analytical part is based on theoretical knowledge and shows the status of the current marketing plan. Subsequently, on the basis of the analysis there is a set of recommendations developed, which will enable the company to achieve a better market position and increase an overall efficiency of the economic activity.
|
|
|
The Marketing Strategy of S.E.N. OKNA A DVEŘE spol. s r.o.
Suchý, Marek ; Holub,, Miloš (referee) ; Novák, Petr (advisor)
The subject of master thesis is to design marketing strategy of S.E.N. OKNA A DVEŘE spol. s r. o. operating in the market with panels for building openings. Thesis works on the knowledge gained in the theoretical part and the information found in the analytical part and proposes strategic and individual tactical marketing activities which contribute to strengthening the company's position in the market.
|
|
|
Customer Satisfaction Analysis of the Selected Company and Proposals for its Improvement.
Nesvadba, Lukáš ; Štýbnar, Michal (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with customer satisfaction analysis of Hospoda U Hlaváčů using a questionnaire survey and provides proposals for its improvement. The thesis is based on a comparison of theoretical knowledge with practical skills. Theoretical part is focused on market research, customer and questionnaire survey. The practical part analyses and elaborates the obtained results. Based on the data evaluation, several areas requiring improvement were indicated. Proposals to increase the level of customer satisfaction and development of provided services are given.
|
|
|
Corporate and communication culture in a construction company
Bedřich, Daniel ; Winkler, Ondřej (referee) ; Linkeschová, Dana (advisor)
This bachelor thesis focuses on internal communication and corporate culture in the company GEMO. This bachelor thesis is systematically divided into a theoretical part and a practical part. In the theoretical part of the work, based on a search of professional literature, the issue of internal communication in the company, corporate culture and, last but not least, the specifics of construction companies are introduced. The practical part uses the method of quantitative research in the form of a questionnaire. The questionnaire is used to find out how internal communication and corporate culture are set up in the selected company. There is also an interview with a manager in the company. Furthermore, the method of SWOT analysis is used in the practical part of the work. The method was included because it is able to identify specific strengths and weaknesses in a specific area and strategy. Based on this SWOT analysis, recommendations for improving the current situation are defined.
|
|
|
Proposal of Communication Mix
Koutná, Kateřina ; Čechová, Pavla (referee) ; Novák, Petr (advisor)
This master thesis focuses on improving communication mix of selected businessman, Mr. Marek Argan, who operates in the sale of Thai products and provides services as Thai yoga and Thai massage. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be applied in the company .
|
|
| |
guest ::
