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Marketing Research
Jadrná, Michaela ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with marketing research of customer satisfaction, of a limited liability company, Kavárna and Bistro termoska s.r.o. in Velké Meziříčí. The theoretical part defines marketing terms, external and internal business environment and methods of marketing research. The practical part deals with the analysis of the marketing environment of the company and marketing research of customer satisfaction. At the end of the thesis, proposals leading to improvement of the current situation of the company are given.
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Marketing Strategy for Effective Sales Support
Daniel, Petr ; Křenek, Petr (referee) ; Chlebovský, Vít (advisor)
The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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Business Plan
Miloševski, Jakub ; Trčka, Radek (referee) ; Veselý, Josef (advisor)
Master´s thesis is the proposal of real business plan for the re-opening of a music club Beseda in Hodonín city. Business plan was set in as reactions for proposal of city Hodonín, which is offering zero rental of area associated with operation of a club to potencional client. As a main information source for procesing of this work i used output of consultation with previous user of this club with assumption, that progress of situation of this club is perfectly reflecting current situation on this market.
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The Expansion of Service "Ideal Tenant" to New Local Markets
Hudáková, Markéta ; Brycha, Tomáš (referee) ; Bayerová, Vladimíra (advisor)
Masters’ thesis suggests the optimal measures for the expansion of the service called “Ideální nájemce” to the new local market, concretely to Prague. In the theoretical part the crucial theoretical know-how is characterized. Knowledge described in the theoretical part was essential for the problem analysis and the proposal part. Business plan and its parts are defined together with the recommendations on how to proceed with the expansion. Furthermore it contains the analysis of the inner and outer space of the firm, which are PEST analysis, Porter‘s model of competitive environment, marketing mix and SWOT analysis. In the problem analysis the present trends and current firm’s position on the market are described, together with the analysis of the new market. Proposal part is based on the previous findings which were used to specify the concrete suggestions on how to achieve the defined objective, which is the expansion to the Prague’s market.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Pernicová, Aneta ; Luňáčková, Klára (referee) ; Sághy Estélyi, Kristína (advisor)
The Bachelor’s thesis deals with the evaluation of the financial situation of the company ASD-ML, s.r.o. in the time period of 2009 - 2012. The aim of this study is to evaluate the current financial situation of the company and suggest the necessary steps to improve the situation. The first part will focus on theoretical knowledge, which will explain the basic terms and methods of financial analysis. The second part contains information about the selected company. At the conclusion there is reviewed the company’s general financial situation and recommended the procedures for the improvement of company’s financial situation.
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Evaluation of the Financial Situation of the Company and Proposals for its Improvement
Baracskaiová, Nikol ; Bočková, Nina (referee) ; Žižlavský, Ondřej (advisor)
The bachelor thesis focuses on the evaluation of the financial situation of the company XY s.r.o. in the years 2015–2019. The theoretical part deals with selected methods and indicators of financial analysis. In the analytical part, individual indicators are calculated, described, and graphically represented and the results are compared with a competing company. The last part is focused on the overall evaluation of the financial analysis and presents proposals for improving the financial situation of the company.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Džubová, Kristýna ; Přibylová, Veronika (referee) ; Bartoš, Vojtěch (advisor)
The bachelor’s thesis deals with financial situation of the company Dermacol, a.s. in years 2015-2019 with help of the indicaters of financial analysis. This thesis is split in three parts – theoretical, practical and assessment of those two parts. In the first part is definated selected indicaters and concepts. In the practical part is located application of the theoretical part. The last part deals with evaluation of results gained in the analytical part and suggestions for improving the financial situation of the company.
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Marketing Strategy of Emerging Floorball Academy
Fiala, Marek ; Veselá, Jitka (referee) ; Schüller, David (advisor)
This master´s thesis is focused on marketing strategy and consequent formation of the proposal of the marketing strategy for emerging Floorball Academy. Base data for the new marketing strategy are gained from theoretical knowledge, from chosen methods of primary research and from analysis of micro environment, macro environment and SWOT analysis. Particular components of marketing strategy are proposed on the base of data processing and their evaluating. This marketing strategy is prerequest for sucessful entry and operation of Floorball Academy on the market.
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