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Proposal of the company's marketing communication strategy
Mařík, Daniel ; Milichovský, František (referee) ; Havíř, David (advisor)
Abstract The diploma thesis deals with the design of the marketing communication strategy of Hitpoint s.r.o. The first part of the thesis is devoted to the theoretical background, which will be used in the analytical and design part. The company Hitpoint s.r.o. itself is described in the analytical part. Social network research and PEST, SWOT and Porter's 5 forces analysis were also developed. Based on the results of the analyses, a proposal for the introduction of an e-shop was presented in the design part, within which the product mix, pricing strategy and other marketing tools were selected. A PERT time analysis was also developed. From the developed research, the company's recommendations were also determined as part of shared content on social networks.
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Information System Selection
Macková, Monika ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
Goal of this master‘s thesis is to analyse the necessities of the company that provides agricultural services as supply and delivery of biomass, and subsequently propose the most suitable system. The first part od thesis defines heoretical bases and concepts of information systms, that are needed for understanding of this specific promlematic. This master’s thesis follows up in the next part with analysis of current state of the company as well as analysis of needs. In the last part of thesis will be selected the best of proposals and will be introduces possibilities of implementation of selected solution.
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Information System Assessment and Proposal of ICT Modification
Nováček, Jan ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The thesis focuses on assessing the information production system of a company and proposing improvements. The theoretical part describes the concepts related to this topic. The theoretical part is followed by an analytical section focused on analyzing the external and internal environment of the company and its production information system, evaluating its overall effectiveness and security. Based on the findings from the analytical section, a proposal for addressing identified deficiencies is presented in the final section of the thesis.
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Marketing Mix of a Wedding Video Production Service
Doleželová, Lucie ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the marketing mix of a wedding video production service. The theoretical part focuses on marketing terms and defines the chosen analysis. The second part of this thesis focuses on the analysis of the current state of the entrepreneur by individual analyses. As a result of the research, there is a third part of the diploma thesis that suggests improvements in specific parts of the extended marketing mix.
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Optimising Project Management in Industry
Albrecht, Robert ; Doskočil, Radek (referee) ; Širáňová, Lenka (advisor)
Diplomová práce se zabývá analýzou projektového řízení ve firmě a k tomu využívá řadu nástrojů pro zachycení stavu tamní situace. Cílem analýzy je vytvoření teoretického výstupu, který slouží jako potřebný základ pro návrh vylepšení. Navrhována vylepšení jsou zpracována za použití standardních nástrojů projektového řízení a poskytují stručné a úplné shrnutí, které popisuje vylepšení v dostatečné míře, aby je bylo možné implementovat.
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Development of Business Activities for Creating Franchise Network
Fréhar, Ondřej ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the development of business actvities of the company FreOn Services s.r.o., which runs its own concept of ice cream with fruit in ice cream carts with their brand „Tak trochu jiná točená“. The diploma thesis discusses a development of business activities in a form of creating documentation for an expansion of the concept of draft ice cream full of fruit through franchising and forming of model franchises.
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Evaluation of Business Performance Through Financial Analysis Tools
Foltanová, Kateřina ; Mikuš,, Petr (referee) ; Dohnal, Mirko (advisor)
The bachelor's thesis focuses on the evaluation of financial performance using financial analysis tools of the company DARA-AIR, s. r. o. in the years 2017-2021. The first part deals with the theory, which is supported by professional literature. The second part deals with the practical part, where knowledge, methods and indicators from the theoretical part are applied. The last part of the work is focused on proposals for improving the financial situation in the company.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Hanzlík, Jan ; Luňáček, Jiří (referee) ; Meluzín, Tomáš (advisor)
The bachelor's thesis deals with the evaluation of the financial situation of ŠKODA AUTO a.s. between the years 2017 and 2021 and proposals for its improvement. The work is divided into a theoretical and a practical part. The first part of the bachelor's thesis is focused on the theoretical starting points that are necessary for financial analysis. The second part provides basic information about ŠKODA AUTO a.s. and contains an analysis of the financial situation, which is carried out with the help of the application of the methods mentioned in the theoretical part. The last part contains suggestions for improving the company's financial situation, based on the results presented in the second part of the thesis.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Černá, Kateřina ; Ohniště,, Martin (referee) ; Bartoš, Vojtěch (advisor)
The bachelor thesis is focused on the evaluation of the financial situation of TRANSBETON s. r. o. and proposals for its improvement. For the evaluation I used the financial analysis that I prepared for the years 2017-2021. In the theoretical part I described the financial analysis in general, its methods and indicators, which are then used in the analytical part. The analytical part contains the current state of the company and the execution of the analysis, ending with a SWOT analysis. At the end, own suggestions for improving the financial situation of the company are recommended.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Poledníková, Petra ; Starý,, Vladislav (referee) ; Bartoš, Vojtěch (advisor)
The bachelor's thesis is focused on an evaluation of the financial situation of the company IMI International, s.r.o. in the period 2017 – 2021. The evaluation is carried out using a financial analysis determined on the basis of financial statements of this company. The first part of the thesis discusses the theory needed to create a financial analysis, definitions of individual methods are given here. In the second part of the thesis, these methods are applied, the analysis is performed and results are graphically represented. Based on the calculations, financial situation of the company is evaluated in the last part of the work and proposals for improvement are determined.
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